Our vision:Bridge on-line and off-line marketing efforts through a cohesive strategy and promotional message. No stand alone effort can achieve the impact of integrated marketing solutions. Translation: consistency is the key.
The process:
1.Goals & Strategy - define and clarify measurable goals, budget restrictions, and the marketing mix to be used. 2. Research - Dig deep into client's product or service to understand unique advantages and disadvantages from competitors3.Ideation - Design, refine and present several promotional concepts and let client choose
4. Estimation - Provide realistic cost estimation of chosen promotions
5. Off-line/On-line Integration - Assure promotional message consistency throughout all pieces of the marketing mix
6. Implementation - Put the promotional wheels in motion
7. Refinement - Monitor and enhance creative elements to maximize results
8. Recap - Measure results of promotion based on original measurable goals
Our services:
Interactive Promotions are designed with goals, budgets, product maturity, and media mix in mind. Whether designed to attract new customers to a website, inform or entertain, build databases, make sales, get repeat users, or engage customers in a two-way dialogue, interactive promotions start by getting attention.
Turnkey Pure-Play Promotions - Animated, multimedia, and rich media enhanced promotions delivered on-line within banner ads, on a web-site, or through e-mail.
Cause Centered On-line Promotions - On-line promotions with a heart. Do good and sell, too. Two-thirds of Americans say cause marketing should be a standard business practice. They buy from companies that do good. Dotsgood puts the power of interactive marketing to work with cause marketing, by using email, mini-sites, printables and downloads to spread the word.
On-line Infomediary Promotions - Full-blown on-line promotions that go beyond one single product or service, and instead zoom out on real-life experiences and interests. Going to college, getting married, having a baby, buying a house, planning for retirement: all real-life experiences that imply a host of products and services that can be brought together under a promotional umbrella.
On-line/Off-line Promotions - Combined integrated marketing promotions bridging the traditional tools with the latest interactive tools. For example, combine printed coupons with e-coupons, on-site events with on-line cyber events, direct mail with permission e-mail marketing, radio promotions with on-line traffic building, on-site sampling with on-line in-depth product information.
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